As you prepare your online store for the busiest time of year, we wanted to share our top tips for utilising email automations to maximise your sales and growth.
Add credibility with product reviews
Follow up on product purchases automatically to easily collect feedback and reviews from your customers. Studies have shown that products with 5 or more reviews have an increased purchase likelihood of 270%.
Drive new sales with compelling promotions
Offer an incentive to capture new subscribers and then convert them into customers with an automated welcome email. By immediately following up with a limited-time offer (such as a discount or free shipping), you can encourage new customers to make their first purchase.
Never miss a sale with abandoned cart automations
Studies have found that on average, 69% of customers abandon their shopping carts before checking out. By utilising email automation, you can automatically remind people what they’ve left behind and encourage them to return to your site to complete their purchase.
Sell more with product recommendations
Start driving more sales by sending personalised product recommendations, showcasing best-sellers, and highlighting new arrivals to your customers. By using your customers' purchase history, you can automatically recommend products to influence their future buying decisions and increase your repeat purchase rates.